Rust
(→Understanding "magic formula" marketing) |
(→Chemicals and finish products) |
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==Chemicals and finish products== | ==Chemicals and finish products== | ||
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| + | ===Understanding "magic formula" marketing=== | ||
| + | The market for rust removal, conversion, and encapsulation products is rife with far-fetched claims of "secret formula" rust solutions. | ||
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| + | Realistically, it's not very difficult for one company to chemically analyze another company's "secret formula", and produce an identical (or extremely similar) product. Many of the various rust removal and encapsulation products are, more or less, the same. A lot of it boils down to marketing, and the situation is only exacerbated by the fact that it's difficult to make a thorough assessment of a rust treatment product. Properly assessing a rust treatment solution would likely involve waiting several years, and then removing any outer layers of finish so that any existing underlying rust could be examined. | ||
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| + | The uneducated consumer will likely recoil at the abundance of "magic" formulas for treating rust, and revert to selecting select a safe, well-known, name-brand product line. This is a reasonable solution for many, but the name-brand rust treatment products tend to be rather expensive, especially in consideration of the fact that they are often comprised of inexpensive, common chemicals. | ||
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| + | Someone who has achieved good results with a certain combination of rust treatment products will often stay loyal to their method, without exploring other potential options that may indeed provide better results at a lower cost. | ||
====Miscellaneous (need to be sorted)==== | ====Miscellaneous (need to be sorted)==== | ||
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