The particular most-hated hotel chains on social networking

Flickr/brandsvigHilton Hotels got the most complaints upon social media. While hotels have tried to embrace social media as much as possible - investing perks like discounts, free evenings and upgrades for uploads and hashtags - social media can also actually backfire on them. <br>Crimson Hexagon, which gives social media analysis software, crunched the numbers, analyzing Twitter posts more than an almost six-month period (January 1st, 2015 to June 14th, 2015) to see how 10 of the tour's largest hotel chains (based upon number of rooms, employees, properties, and social media buzz) fared. <br>Hilton was the most hated, with 17% of tweets being negative. Tying regarding second place, with 14% associated with tweets being disparaging, are Marriott, Sheraton, Westin, DoubleTree and Crowne Plaza. W Hotels are next, with 13% negative tweets, then Best Western with 12%, and Holiday Inn with 8%. Lastly, Radisson clocks in at only 4%. <br>Here is the full breakdown:  <br><br>Brand<br>Tweet Volume<br>Positive Sentiment<br>Neutral Sentiment<br>Negative Sentiment<br><br><br>Hilton<br>25, 020<br>40%<br>43%<br>17%<br><br><br>Marriott Resorts <br>89, 092<br>45%<br>41%<br>14%<br><br><br>Sheraton<br>26, 056<br>33%<br>54%<br>14%<br><br><br>Westin<br>25, 899<br>40%<br>46%<br>14%<br><br><br>Double Tree  <br>10, 736<br>41%<br>45%<br>14%<br><br><br>Crowne Plaza  <br>7, 981<br>33%<br>53%<br>14%<br><br><br>Best Traditional western  <br>16, 568<br>57%<br>31%<br>12%<br><br><br>W Hotels<br>8, 968<br>44%<br>43%<br>13%<br><br><br>Holiday Inn*  <br>49, 231<br>33%<br>60%<br>8%<br><br><br>Radisson<br>40, 531<br>62%<br>34%<br>4%