Editing Can you and your company benefit from a strategic and change management course?
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<p>The short answer is, yes. The benefits of taking [../programmes/short-learning/marketing-management <strong>marketing courses</strong>] are that you’ll receive a recognised qualification in marketing management, build on your marketing knowledge and be updated on new marketing strategies and techniques.</p> <p>Marketing courses are also designed to further equip you with skills in financial management, human resource management and corporate strategy.</p> <p> </p> <p>At The Business School, we offer tuition support for a Marketing Management programme. This is a short learning programme that allows you to work and study at the same time. Lectures are held after business hours, on either Saturday mornings or once a week in the evening, over a period of 27 weeks.</p> <p> </p> <p>Emphasis is placed on teaching you the skills to become a better marketing manager. This programme assists you in refining your skills of analysis and your ability to solve various marketing problems, thus making it easier for you to work effectively in almost any marketing environment. The Marketing Management programme we offer tuition for looks at a variety of strategies and topics, such as:</p> <ul> <li>Marketing philosophy</li> <li>Strategic approaches to business</li> <li>Marketing environments</li> <li>Planning processes</li> <li>Marketing research</li> <li>Finding market opportunities</li> <li>Understanding consumers</li> <li>Product strategy</li> <li>Customer relationship management</li> <li>Promotional strategy</li> <li>Strategy development</li> <li>Advertising and promotions</li> <li>Competitive advantage creation for businesses</li> </ul> <p> </p> <p>This programme is certified by the Independent Institute of Education (IIE) and endorsed by the Chartered Institute of Business Management (CIBM).</p> <p> </p> <p>The Business School is part of Varsity College, an educational brand of The IIE, which is registered as a Private Higher Education Institution with the Department of Education under the Higher Education Act 1997. The IIE is South Africa’s largest independent provider of tertiary education.</p> <p> </p> <p>If you’re interested in this programme, or any other programme then please contact us or visit [../ www.thebusinessschool.co.za].</p>
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