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| − | <iframe width="560" height="315" src="//www.youtube.com/embed/v_r4xg1HjKo" frameborder="0" allowfullscreen></iframe>
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| − | [http://michaelhigginsblog.com/email-marketing-strategy-more-sales-less-unsubcribes/ internet marketing]
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| − | Know your purpose before you hit the send button to your email. You need to understand exactly what you want from your email marketing. What kind of sales do you want to make? Get higher quality leads? Do you want to get more downloads for the software you've decided to sell? Do you just want to make your brand stronger? Whatever you hope to target, it is important to be clear about what you want. A lot of email marketers are vague when it comes to the purpose. This dilutes their efforts and they end up getting a bad return on their time investment. It doesn't matter what your offer is; just be sure about it before you put it out there. Personalization is one factor that can triple the response that you get from email marketing. Your reader is more likely to open an email when he sees his first name in the subject line. Also, use it throughout the email content for best results. People prefer receiving messages that are personalized rather than those that begin "Dear Friend." They are more likely to pay attention to what you're saying in the email. All of this leads them to taking your desired action without any problem.
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| − | When your subscribers offer feedback, it matters. The best way to step up your email marketing game is to get suggestions and feedback from your subscribers. Accepting feedback isn't enough; if it's viable you are going to need to act on it too. Your main goal in this situation is to give your target audience what they really want. At the same time, you need to be able to get the kind of return that you have been dreaming of. Taking the views of your readers under consideration is vital to your success so don't blow it off. No matter what niche you want to target, you need to take this seriously. The best way to conduct email marketing is by staring with well defined goals. If you lack direction, it will be hard to make progress. Before anything else, you should know your prospects and what they want. The better you know your subscribers, the more you'll be able to create products and offers that they'll be responsive to. Email marketing is really a combination of concerted effort and common sense. Just take consistent action on what you learned, and you'll discover much more as you move ahead.
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| − | [https://www.youtube.com/watch?v=v_r4xg1HjKo resources]
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