Editing The most-hated hotel chains on social networking
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Flickr/brandsvigHilton Hotels got the most complaints upon social media. While hotels have tried to embrace social media as much as possible - investing perks like discounts, free nights and upgrades for uploads and hashtags - social media can also really backfire on them. <br>Crimson Hexagon, which supplies social media analysis software, crunched the numbers, analyzing Twitter posts more than an almost six-month period (January 1st, 2015 to June 14th, 2015) to see how 10 of the tour's largest hotel chains (based upon number of rooms, employees, properties, plus social media buzz) fared. <br>Hilton was your most hated, with 17% of tweets being negative. Tying regarding second place, with 14% of tweets being disparaging, are Marriott, Sheraton, Westin, DoubleTree and Crowne Plaza. W Hotels are next, with 13% negative tweets, followed by Best Western with 12%, plus Holiday Inn with 8%. Lastly, Radisson clocks in at only 4%. <br>Here is the full break down: <br><br>Brand<br>Tweet Volume<br>Positive Sentiment<br>Neutral Sentiment<br>Negative Sentiment<br><br><br>Hilton<br>25, 020<br>40%<br>43%<br>17%<br><br><br>Marriott Hotels <br>89, 092<br>45%<br>41%<br>14%<br><br><br>Sheraton<br>26, 056<br>33%<br>54%<br>14%<br><br><br>Westin<br>25, 899<br>40%<br>46%<br>14%<br><br><br>Double Tree <br>10, 736<br>41%<br>45%<br>14%<br><br><br>Crowne Plaza <br>7, 981<br>33%<br>53%<br>14%<br><br><br>Best Traditional western <br>16, 568<br>57%<br>31%<br>12%<br><br><br>W Hotels<br>8, 968<br>44%<br>43%<br>13%<br><br><br>Holiday Inn* <br>49, 231<br>33%<br>60%<br>8%<br><br><br>Radisson<br>40, 531<br>62%<br>34%<br>4%
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