Editing Online Marketing Videos
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Pixability just introduced a research known as, "The Top 100 Global Brands: Key Lessons for Success on YouTube," which revealed how these companies (based on Interbrands' top 100) have used marketing videos. From these findings, Pixability could uncover several lessons that all entrepreneurs can use. And they analyzed every little thing: what are brands doing along with various channels, how they utilized social media, were they correctly aiming for ads, did they post constantly, do some brands have channels that are basically inactive, and so forth. How are the finest brands using marketing videos on the internet? Read on. 1. Post content consistently. The most successful brands submit 50 percent more marketing videos per channel than the least successful ones. They do it on a regular timetable. 2. Take YouTube SEO significantly. Citing its place as the 2nd-largest internet search engine across the world, behind only its parent company Google, Pixability claims discoverability is vital. YouTube SEO is very distinctive from traditional SEO, and Google wants website pages with YouTube embeds. The best 25 % of brands enhance their videos properly, applying more playlists and tags than the bottom 25 percent. 3. No need for overproduction. The best brands develop a variety of [http://double19kale.newsvine.com/_news/2014/03/20/23173318-online-marketing-videos marketing videos]. 4. The top brands combine their video marketing strategy with their offline strategy. 17 of the top 100 brands apply below 50 % of their channels. Brands should not be hesitant to create web series for limited, however highly engaged viewers. 5. Put your brand on everything where it seems sensible. The top brands put the logo in the marketing videos as well as in the meta-data. Exactly why is putting it in the marketing video necessary? Because people are not generally watching your content on your channel. The regular watch page on YouTube and any embed isn't likely to have your branding anywhere, so use it where you can. But don't go overboard and commence sticking it in so many places that you create brand fatigue. 6. Content is more significant than Channels. Publishing reliable content is far more important than making multiple specialized channels. 37 percent of all channels weren't updated with new content in 120 days. The perfect channels concentrate on their target market and deliver video clip to them regularly. The study cites Kleenex, Johnny Walker, and Yahoo (however with Yahoo's focus on their own video, that makes sense) as the worst offenders with 80 % of their channels remaining inactive for more than 120 days. 7. Use social media. The top 25 % of brands used social media way more successfully than the bottom 25. Pixability also found that across different industries, home and luxury segments provide the highest sentiment, while financial services as well as consumer goods are the bottom at using marketing videos to promote their brand.
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