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| + | <p> Every time chiefmartec blogger Scott Brinker updates the Marketing Technology Landscape graphic,cheap real jordans, in which he lists all the vendors of marketing applications,cheap air jordans, I need to zoom in to decipher all the logos (1,876 vendors in 2015!). I can’t wait to see what 2016 will bring!< p> | ||
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| + | <p> Clearly, there is plenty of technology out there and many businesses feel they are “just one app away from greatness.” Most of these apps are only good for one thing: they take a siloed and partial view and they don’t integrate naturally with anything else. The result is like looking through 15 straws to make sense of the objects in the pool below. Although we,cheap jordan shoes, at Informatica, didn’t quite feel we were “one more marketing app away,” we did know that we couldn’t win the war with a siloed view of data.< p> | ||
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| + | <p>In today’s business environment, I am seeing more and more enterprises realize there are new rules for an industry they once dominated. Business capabilities can no longer be considered things that once discovered, only need to be perfected. As new businesses look for areas to grow, they are increasingly colliding with storied legacy businesses. This means that business capabilities need to be reviewed and reconsidered regularly based on marketplace change. Put simply, business capabilities need to grow and change. This is where data can play a big role. According to Steven Krupp and Paul Schoemaker, authors of <em>Winning the Long Game< em>, successful businesses “need to integrate, build, and reconfigure competencies in order to succeed in rapidly changing environments.”< p> | ||
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