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<?xml version="1.0"?>
<api>
  <query-continue>
    <allpages gapfrom="Reach Out To Your Clients: The Power Of Email Advertising" />
  </query-continue>
  <query>
    <pages>
      <page pageid="229034" ns="0" title="Reach New Height Through These Email Marketing Recommendations">
        <revisions>
          <rev />
        </revisions>
      </page>
      <page pageid="219401" ns="0" title="Reach New Heights With These E-mail Marketing Tips">
        <revisions>
          <rev />
        </revisions>
      </page>
    </pages>
  </query>
  <warnings>
    <revisions xml:space="preserve">Unrecognized value for parameter 'rvprop': content&quot;</revisions>
  </warnings>
</api>